Frontwell

About Frontwell

AI front desk software built by people who know the salon industry.

Why we built Frontwell

Salon owners are some of the hardest-working people in small business. They're cutting hair, mixing color, managing staff, and building relationships — all while the phone keeps ringing.

Every missed call is a missed appointment. Every voicemail is a customer who might not call back. We built Frontwell to make sure that never happens.

Frontwell is an AI-powered front desk that answers every call, books appointments, sends texts, and keeps your customers happy — even when you're busy behind the chair.


Our principles

Honest AI

Our AI never guesses, never makes up information, and always identifies itself. If it doesn't know the answer, it takes a message. Trust is everything.

Simple by default

No complicated dashboards, no training manuals. Fill in your profile and go live. The technology should get out of your way, not add to your workload.

Built for small business

We're not building for enterprise call centers. We're building for the salon owner who's tired of missing calls while they're with a client.


Backed by Dall'Italia Partners

Frontwell is built by Dall'Italia Partners, a team that works with premium salons and beauty professionals every day. We understand the industry because we're in it.

From the products on your shelf to the technology at your front desk — we're here to help salons grow, one answered call at a time.

Join the salons that never miss a call

Start your free trial — no credit card, no contracts.

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