Frontwell

AI front desk for salons and barbershops

Your new front desk
never sleeps.

Frontwell answers calls, handles routine questions, captures leads, sends texts, and helps your team stop missing bookings.

  • Answers calls 24/7
  • Texts customers automatically
  • Captures messages and callbacks
  • Built for salons and barbershops
Aura Live

Incoming Call — Sarah M.

Hi, I'd like to reschedule my balayage for next week?
Of course, Sarah! I have openings. Openings on Thursday at 9am or Thursday at 10am. What works better?
Thursday at 10 is perfect!
You're all set! I've sent a confirmation to your phone. See you Thursday at…

Confirmed Appointment

Balayage — Jessica

Thursday, Apr 18 · 10:00 AM

98%Calls Answered
+34%
More bookings
  • Never miss after-hours calls
  • Capture messages automatically
  • Text back missed callers
  • Stay on top of leads from your phone

Features

Everything your front desk needs, without the chaos.

Frontwell handles the routine work so your team can stay focused on clients in the chair.

Call Answering

Answers routine calls with business-specific responses based on your hours, services, and policies.

Text Messaging

Sends follow-up texts, confirmations, and helpful details without making staff chase every missed call.

Message Capture

Takes callback requests and logs what the customer needed so nothing slips through the cracks.

Lightweight CRM

See calls, texts, contact history, summaries, and follow-up needs in one simple dashboard.

Booking Support

Helps handle appointment requests and booking-related workflows based on your configured setup.

Mobile-Friendly Dashboard

Check messages, review transcripts, and follow up from your phone when you're away from the desk.

How it works

Live in a few simple steps.

01

Set up your business profile

Add your hours, services, FAQs, transfer number, and booking details.

02

Connect your phone workflow

Frontwell provisions your setup so calls and texts route through your AI front desk.

03

Start capturing more bookings

Your team gets a cleaner inbox, fewer interruptions, and more visibility into missed opportunities.

Built for real front-desk tasks

What Frontwell can handle.

Salon Calls

Hours, service questions, booking requests, reschedules, product questions.

Barbershop Calls

Walk-in questions, appointment requests, availability, pricing basics, callback messages.

After-Hours Coverage

Capture inquiries when your team is off the clock instead of letting calls die.

Missed Call Recovery

Text people back quickly so lost calls have another chance to turn into revenue.

24/7Call coverage
1 inboxCalls, texts, contacts
Fast setupSimple onboarding flow
Mobile readyManage from anywhere

Pricing

Simple plans with room to grow.

Start with a plan that fits your call volume. Expand as your usage and workflow needs increase.

Starter

Solo

$299/mo

  • Up to 500 included minutes
  • 1 business number
  • Call answering
  • Text follow-up
  • Basic dashboard access
Get Started

Pro

Multi-Location

Custom

  • Multiple locations
  • Advanced workflows
  • Custom provisioning
  • Higher usage limits
  • White-glove onboarding
Talk to Sales

FAQ

Common questions.

Does Frontwell replace my front desk staff?

No. It reduces missed calls, handles routine questions, and captures more opportunities. It works best as support for your team.

Can it text customers?

Yes. Frontwell sends follow-up texts and business-related responses based on your configuration.

Can it help with bookings?

Yes, depending on your setup and integrations. Booking-related flows can be configured during onboarding.

Can I review messages and calls later?

Yes. The dashboard shows contacts, messages, call summaries, and follow-up needs in one place.

Stop missing calls.

Put Frontwell on your line and turn more calls into conversations, callbacks, and bookings.